Videos & Resources
ADDITIONAL VIDEOS:
Your Customer Experience Is Your Marketing
Aligning & Engaging Your Brand Stakeholders
Great Brands Never Have to Give Back
LATEST BOOKS:
Fusion: How Integrating Brand and Culture Powers the World's Greatest Companies
A fresh, clarifying, and actionable perspective on two of the most misunderstood concepts in business: brand and culture.
Through detailed case studies from some of the world’s greatest companies, interviews with industry leaders, and insights from Denise’s 25+ years working with world class brands, Fusion provides readers with a detailed roadmap for increasing competitiveness, creating measurable value for customers and employees, and future-proofing their business.
What Great Brands Do
It’s tempting to believe that brands like Apple, Nike, and Zappos achieved their iconic statuses because of serendipity, an unattainable magic formula, or even the genius of a single visionary leader. However, these companies all adopted specific approaches and principles that transformed their ordinary brands into industry leaders. In other words, great brands can be built—and as shown in this book Denise Lee Yohn knows exactly how to do it. Delivering a fresh perspective, Yohn’s What Great Brands Do teaches an innovative brand-as-business strategy that enhances brand identity while boosting profit margins, improving company culture, and creating stronger stakeholder relationships. Drawing from twenty-five years of consulting work with such top brands as Frito-Lay, Sony, Nautica, and Burger King, Yohn explains key principles of her brand-as-business strategy.
Extraordinary Experiences
Discover how brick-and-mortar brands create extraordinary experiences that keep drawing customers into their stores. Compelling stories and practical principles make Extraordinary Experiences required reading for all business leaders who want a great brand.
Denise Lee Yohn
Brand-building Speaker & Expert;
Author of What Great Brands Do
Through her expertise and personal approach, Denise Lee Yohn has become an in-demand keynote speaker inspiring business leaders around the world to build great brands and exceptional organizations. Her keynote presentations have captivated international audiences at conferences including TEDx, the Consumer Electronics Show, The Art of Marketing, the National Restaurant Show, and Sustainable Brands, among others, and at corporate events for Facebook, Lexus, NFL, and more.
Blending a unique perspective, over twenty-five years of experience with world-class brands including Sony and Frito-Lay, and a talent for energizing audiences, Denise is a leading authority on building great brands and exceptional organizations.
As author of the bestselling book What Great Brands Do and her most recent book FUSION, she cracks the code on how to achieve brand leadership. +
Denise believes:
- Your brand is not what you say – it’s what you do and how you do it.
- Intimate, emotional connections are the key to brand loyalty.
- If you don’t develop greatness among your employees, they won’t deliver greatness to your customers.
- Your customer experience is your most powerful marketing
- To be great, you need to know when to say no.
- Your brand can’t just be a promise, it must be a promised delivered.
Denise Lee Yohn delivers fresh ideas and clear-cut tools to build a breakthrough brand. She inspires and teaches business leaders to realize the full potential of their organizations. --
- Business Management Motivational Speakers
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- Future of Work
- Human Resources & Workplace Culture
- Leadership
- Marketing & Branding
- Most Requested Virtual Speakers
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Denise Lee Yohn Speaking Presentations:
Leading Through Challenge and Change +
COVID-19 is the newest, but not the only challenge you have faced, and more change is on the horizon with economic recessions, continued disruption, and increased competition.
Drawing upon her work with business leaders through three recessions and against fierce competition in fast-paced industries such as retail and digital technology, Denise Lee Yohn shows audiences how to lead organizations so that they can thrive in uncertainty and perform under pressure.
Audiences will learn:
- The roadmap for engaging, aligning, and motivating your workforce.
- How to cultivate an innovative culture that produces more with less.
- How to inspire confidence and instill clarity so employees are productive now and prepared for what’s next.
This virtual presentation is highly interactive and can be customized for your specific industry and context. --
Cultivating Culture and Building Brands in Crisis +
Now more than ever, you need a vital organizational culture and a valuable brand so you can retain employees and customers. Denise Lee Yohn, author of Fusion: How Integrating Brand and Culture Powers the World’s Greatest Companies, shows how to infuse work culture with core brand values and align people through a unique brand identity to produce a healthy organization and a powerful brand, so that they can thrive in uncertainty and perform under pressure.
Audiences will learn:
- Why brand and culture alignment is critical to business performance, especially during crises.
- How to produce workforce alignment, competitive advantage, and valuable relationships with customers and employees.
- How to transform your leadership and avoid common culture- and brand-building mistakes.
This virtual presentation is highly interactive and can be customized for your specific industry and context. --
Lead Your Field: Establish Competitive Advantage +
The current crisis will separate the winners from the losers — how do you ensure your company emerges stronger than ever? The bestselling author of What Great Brands Do, Denise Lee Yohn shows how great brands establish and maintain competitive advantage.
Drawing from case studies, analyses, and interviews with business leaders from the world’s leading brands, audiences will learn:
The seven actions that successful brands consistently implement to achieve brand leadership.
How to cultivate sustained customer/employee engagement and loyalty.
The proven tools and templates for positioning your brand and delivering superior customer experiences.
This virtual presentation is highly interactive and can be customized for your specific industry and context. --
Employee Experience Disrupted +
Employee experience has been disrupted and a new work reality is emerging. We must rethink our approach to organizational culture and employee engagement now that employees work from home. They are often stressed and distracted, and demand authentic diversity and inclusion. Denise Lee Yohn, author of FUSION: How Integrating Brand and Culture Powers the World’s Greatest Companies, shows how to ensure your workforce is engaged and productive today and ready for tomorrow.
Audiences will learn:
- How to design employee experiences that address today’s challenges and anticipate the future of work.
- The tools to engage employees with empathy and motivate them with meaning.
- How to transform your leadership and avoid common culture-building mistakes.
This virtual presentation is highly interactive and can be customized for your specific industry and context. --
Ready & Resilient: Leading Through Challenge & Change +
Continuous disruption, increased competition, a pending recession…the challenges you face are greater today than ever before and more change is on the horizon. Is your organization prepared to perform under pressure? Denise Lee Yohn shows you how to ensure it is. Drawing upon her work with business leaders through three recessions and against fierce competition in fast-paced industries such as retail and digital technology, Denise has cracked the code on organizational readiness and resilience. She shares an informative and practical guide to future-proofing your business with a strong brand and vital culture.Learn how to not just survive, but thrive in turbulent times. --
Brand Leadership: How to Build a Rock Star Brand +
You know how great brands dominate their fields. You experience it every time you pay a premium for a certain type of jeans, or see a line of people camping out to catch the newest smart phone release. Denise shows you how to achieve rock star brand status. Drawing from case studies, analyses, and interviews with brand leaders from the world’s leading brands, she shows you what great brands do and how to achieve the kind of brand leadership that everyone — from customers to employees to investors — wants a piece of. --
The Fusion Formula: Brand + Culture = Results +
Forget everything you think you know about workplace culture! You don’t need perks and parties. You need engaged employees who produce the right results and help you build a great brand. Denise shows you how to infuse your culture with your core brand values and align your people with your unique brand identity, so you produce a healthy organization and a valuable brand. Based on her new book, FUSION, Denise shares the secrets behind the world’s greatest organizations and lays out the leadership playbook for achieving the brand-culture fusion you need to power your performance and future-proof your business. --
Ignite Experience: Fuse Customer Experience & Employee Experience to Drive Your Growth +
Customer experience is the new competitive battlefield where customer loyalty is won or lost. And among employees, the war for talent is intensifying. How do you win on both fronts? Denise shows you how to align and integrate your employee and customer experiences—and unleash their combined power to fuel your growth. Learn how to design and deliver employee experiences that fully engage your people and translate into customer experience excellence. Denise lays out the complete game plan you need to win the hearts and minds of customers and employees. --
Extraordinary Customer Experiences: How to Win Customers' Hearts & Dollars +
How do some companies break through the clutter; compete with bigger, better-resourced competitors; and manage to grow and thrive when so many others fail? They earn customer love and loyalty through extraordinary experiences. Denise gives you the complete blueprint for creatively designing and consistently delivering customer experiences that win over customers for life. Learn how to get the edge that everyone else wants and excel at customer experience. --
Sales: What Great Salespeople Do +
If you’re worried about how the role of sales and selling is changing, you need to know what the best salespeople do to succeed in this new business environment. Denise shows you that great salespeople do what great brands do. She explains how to innovate — not imitate, how to create extraordinary experiences that embody your brand, and how to cultivate strong, emotional connections with customers. You’ll be inspired to engage with clients in new ways that cut out competitors and create long-term business success. Learn why and how the most effective salespeople operate as brand evangelists — and how you can too to win the new sales game. --
To inquire about Denise Lee Yohn's speaking schedule & booking speaker Denise Lee Yohn, contact us.
Best speaker of the day...a fresh perspective!
–Director, Marketing · Facebook
Best speaker of the day...a fresh perspective!
–Director, Marketing · Facebook
You definitely made an impact…your talk provided us with a framework as to how to operationalize [our] brand to achieve our Billion Dollar vision.
–VP Marketing, E&J Gallo
We recently had Denise speak for a series of three events. She was nothing short of amazing in front of a very passionate and outspoken audience. She did a fabulous job and really was able to relate it to the attendees and their industry. Our client sincerely appreciated her being well versed in the industry she was speaking to. Because of this she got some hard questions and didn’t shy away from them. She was an absolute pleasure to work with and we really enjoyed getting to know her. She was fabulous!
–Moxi Events
We wanted someone who could stretch our thinking. The attendees were blown away by her presentation. We were very pleased with the depth of her experience and her ability to easily communicate that to a broad audience base.
–Canadian Tourism Commission Board of Advisors
Denise’s keynote took our customer summit to new heights… Her talk was inspiring and informative — worth every penny!
–CEO, Zift Solutions
Denise was a fantastic opening keynote speaker for the Transformational CMO Assembly. This Assembly is one of our most prestigious events of the year and we are always in need of an innovative speaker to start things off on the right foot. Denise’s presentation skills, warm personality, and industry knowledge were all well received.
–Co-Founder & Managing Partner, The Millennium Alliance LLC